Narendra Modi Vs Rahul Gandhi – Online Tug of War

Narendra Modi Vs Rahul Gandhi – Online Tug of War

Narendra Modi Vs Rahul Gandhi - Who will become the next Prime Minister of India ?

“Narendra Modi Vs Rahul Gandhi” – There is no other topic which is more interesting and getting more hotter ever since the 17th Lok Sabha elections have been declared.

Who will win the 17th Lok Sabha Election – Narendra Modi Or Rahul Gandhi?

Well..needless to worry! People will decide the right Prime Minister for India, the largest democratic country in the world. With a population of 1.3 billion people and more than 900 million eligible voters, India is heading for the largest democratic elections ever held in the history of the world. 

Now coming back to our topic, let us try to find out some interesting facts about them on internet, social media and digital space. How do you gauge and compare the online popularity of Narendra Modi Vs Rahul Gandhi? We will be discussing the following to learn more about their strength of online presence.

Keyword or Topic Trends in SERP 

– Personal Websites 

– Traffic Overview of Websites

– Traffic Sources to Websites

– Website Traffic from Social Media 

– Social Media Presence

– Conclusion – Narendra Modi Vs Rahul Gandhi

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. Now let us take a quick look at the recent trends (over last one year) in the country how people are searching or interested over time about the keywords or topics Narendra Modi and Rahul Gandhi in India. 

Personal Websites - Narendra Modi Vs Rahul Gandhi

Both Narendra Modi and Rahul Gandhi have their own website to propagate their ideologies and philosophies to the rest of the world. You can learn more about them on their websites.

Th following are some of the underlying facts which support authority of these websites in the internet world. 

Parameter

 Website of Narendra Modi

Website of Rahul Gandhi
Alexa Rank – Global46,948 (Improved 23,844 positions in last 3M)568,604  (Improved 119,090 positions in last 3M)
Alexa Rank – India2,33433,036
Domain Authority 55 27
Linking Domains2800109
Inbound Links7,59,900226

(Source: Alexa and Moz Date: 21st April 2019)

 

The Alexa rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1. 

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). We have used DA score in one of our previous blogs to compare different web hosting companies.

Traffic Overview of Websites

How many visitors have visited these sites in the past? Do people really get engaged on these site?

To answer the above, let us do a web traffic analysis using SimilarWeb The data of the website of Narendra Modi are given below. However, we could not fetch any data from the website of Rahul Gandhi.

Web Traffic Analysis of Narendra Modi Vs Rahul Gandhi
Website traffic of Narendra Modi Vs Rahul Gandhi
Country level website traffic of Narendra Modi

Traffic Overview of Website of Narendra Modi from SimilarWeb (21st April 2019)

 

Traffic overview of website of Rahul Gandhi
Web traffic - Narendra Modi Vs Rahul Gandhi

Traffic Overview of Website of Rahul Gandhi from SimilarWeb (21st April 2019)

 

It is quite evident from the above, there could be more traffic in the website of Narendra Modi compared to Rahul Gandhi.

There was significant improvement in the traffic during December-January period. The team might have put rigorous efforts and generated traffic. However, the traffic is in the declining mode since February 2019. It is also important to mention specially about the bounce rate of 72.09% which is quite high. The average visit duration is also low around 1:20 minutes. It certainly raises a genuine concern about the need of more content required for the retention and engagement of the visitors.

Traffic Sources to Websites

What are the traffic sources and the strategy to drive traffic on to these website? If you analyse the traffic sources, you would clearly understand their online strategy to drive traffic to website. We have some data collected from SimilarWeb as under which are self explanatory.

Website Traffic from Social Media Channels

Well, majority of people are active on social media. How much traffic do they get from social media. Which social media platforms are used by them?

Narendra Modi is very active on Twitter – the information sharing social network which brings a larger traffic compared to other platforms like Facebook, YouTube and Instagram. Rahul Gandhi seems to be more active on Facebook compare to Twitter.

Social Media Presence

Needless to say that social media is inevitable in today’s life. A strong social media presence is highly important to propagate the idea in no time. Check out the social media facts and figures of follower base (as on 21st April 2019).

ParameterNarendra ModiRahul Gandhi
Twitter – Followers46.9M9.24M
Facebook – Followers43M2.7M
YouTube – Subscribers2.1M90K
Instagram – Followers 20.1M 704K
LinkedIn – Followers2.85M

(Source: Twitter, Facebook, YouTube, Instagram & LinkedIn Date: 21st April 2019)

 

Conclusion - Narendra Modi Vs Rahul Gandhi

Websites are one of the key channels for propagating the ideologies and philosophies. Website and content represents the fundamental ideologies of each persona and has a strong impact on the society. The traffic, visitors and social media brand reflects the brand and strength gained over a period of time. No digital gimmick can make a miracle overnight. Both Narendra Modi and Rahul Gandhi have a strong online presence on the internet and social media.

In short, the online presence of Narendra Modi is much bigger and stronger than  Rahul Gandhi in several aspects discussed above. Nevertheless, this is not the factor that decides the Prime Minister of the country. Well, we have to wait, watch and see the results of the upcoming Lok Sabha Election.

Pradeep Kumar

Passionate Digital Marketing Strategist and Technology Integrator in Education.

This Post Has 4 Comments

  1. Good one! Political war on a different turf altogether, online turf

    1. Pradeep Kumar

      Thanks for your comments!

  2. Comparison worth commendable.
    Well done!

    Hope Modi does it once again for 2nd term.

  3. Good work!

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